Physiotherapy and Allied Health

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  "date": "2016-06-06T00:00:00",
  "author": "Matt Cooper",
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  "title": "Are food manufacturers making fools of us!",
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  "metaTitle": "Are food manufacturers making fools of us!",
  "metaDescription": "Ethos Health explore which manufactured food and drinks are not quite telling the truth. Are we being sold joke food?",
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April Fool’s Day has been and gone but the bombardment of advertising never stops, so this month we are discussing joke foods – that is, foods that are\n marketed as something they’re not – and making fools of us in the process.

\n

In no particular order, here are Ethos Health's top 5 joke foods.

\n

 

\n

Fruit Leather – or fruit straps:

\n

Fruit leather & Fruit Roll-Ups have been around for decades, they are the flat strips of sticky sweetness that entice parents with the promise of \"a\n serving of fruit\" in each one. The packaging screams all the right words - 100% pure fruit, no added sugar, nothing artificial, low GI -\n all of which are correct.

\n

The one claim that jars is the one about \"pure\" fruit. The fruit content of fruit straps comes from the same few sources: purée of apple or pear, apple\n juice concentrate and grape juice concentrate. But the words \"juice\" and \"purée\" on package labels are an indicator that most of the nutrients don’t\n make it into the final, processed product. Many of the nutrients in fruit, such as fibre and Vitamin C, don’t survive processing

\n

Sugars, however, not only survive the journey but even get more concentrated along the way. Grape juice concentrate is essentially a \"euphemism for sugar\".\n These juice concentrates are so highly processed that basically all that is left is sugar, so consider these products fruit-flavoured lollies.

\n

 

\n

To give kids a serving of fruit, hand them an apple, cut up some watermelon or put blueberries in their lunchbox.

\n

\n

\n

Nutella:

\n

When Nutella talks about their product in their marketing material they say that it is a “made from the combination of roasted hazelnuts, skim milk, and\n a hint of cocoa.” However, the first two ingredients are sugar and palm oil!

\n

Marketers know that consumers don’t like sugar and palm oil (because they are unhealthy for us), so they use the healthier ingredients in their marketing\n to convince consumers Nutella is healthier than it really is. Would you eat a Mars bar for breakfast? Probably not. Nutella isn’t much different.

\n

Nutrigrain

\n

Cocopops and fruit loops are obviously not healthy, but what about Nutrigrain? It has the word ‘nutri’ in it, infers it’s nutritious, plus it’s marketed\n as ‘iron man food’. However, a Choice review of breakfast cereals ranked Nutrigrain as the poorest nutritionally – low in fibre, high in sugar and\n salt. Choice examined 40 brands of breakfast cereals that are marketed to children and reported that these were among the worst cereals for excessive\n sugar and salt levels. The investigation found that only one of the top-selling cereals made it to the healthiest cereals list — Sanitarium's\n Weet-Bix.

\n

Don’t be fooled by Nutrigrain marketing – Weet-Bix and porridge are the gold standard cereals.

\n

Vitamin Water

\n

Vitaminwater is a beverage brand owned by the Coca-Cola company, and accounts for $100 million of bottled water sales.It is basically sugar and water –\n with a few vitamins added to warrant the name. The sugar content is so high that the Australian Dental Association wants them to carry prominent warning\n labels. Some varieties also contain high levels of caffeine and a host of additives, including flavours and colours.

\n

Most of the micronutrients in Vitaminwater are not needed, as most people are already getting more than enough. Sugar-sweetened beverages like Vitaminwater\n are strongly linked to weight gain and obesity.

\n

Low carb beer aka ‘Fitness Beer’

\n

Low carbohydrate beer drinkers mistakenly believe they are a healthier choice than other beers, specifically that they are better for their health and\n weight loss.

\n

However, the confusion arises between low-alcohol and low-carbohydrate beer. The health problems from beer come from the alcohol content, not the carbohydrate content.\n There is not much carbohydrate in beer, so reducing it further is almost irrelevant.

\n

Low carb beers have the same alcohol content as full-strength regular beers. They're NOT low-alcohol which is probably why they appeal as they have a better\n flavour. From a health viewpoint, irrespective of whether you are trying to lose weight or not, it's better to drink less alcohol, so the better choice\n would be a lower-alcohol beer. That way you cut back on alcohol (which is good news for your liver, blood pressure and cancer risk) AND save on kilojoules.

\n

 

                                                          \n\n

 

\n

Sources:

\n

http://www.theage.com.au/news/entertainment/epicure/popular-cereals-fail-good-for-you-test/2009/04/28/1240684461440.html

\n

http://www.smh.com.au/national/the-bittersweet-truth-about-vitamin-water-20080920-4kne.html

\n

http://ecowatch.com/2015/06/18/vitaminwater-as-bad-as-coke/

\n

http://foodwatch.com.au/blog/additives-and-labels/item/nutella-the-full-correct-list-of-ingredients.html

\n

http://foodwatch.com.au/reviews/item/product-review-fruit-straps-healthy-snack-or-not.html

\n

 

\n

 

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Are food manufacturers making fools of us!

by Ethos Health - 06 Jun 2016

April Fool’s Day has been and gone but the bombardment of advertising never stops, so this month we are discussing joke foods – that is, foods that are marketed as something they’re not – and making fools of us in the process.

In no particular order, here are Ethos Health's top 5 joke foods.

 

Fruit Leather – or fruit straps:

Fruit leather & Fruit Roll-Ups have been around for decades, they are the flat strips of sticky sweetness that entice parents with the promise of "a serving of fruit" in each one. The packaging screams all the right words - 100% pure fruit, no added sugar, nothing artificial, low GI - all of which are correct.

The one claim that jars is the one about "pure" fruit. The fruit content of fruit straps comes from the same few sources: purée of apple or pear, apple juice concentrate and grape juice concentrate. But the words "juice" and "purée" on package labels are an indicator that most of the nutrients don’t make it into the final, processed product. Many of the nutrients in fruit, such as fibre and Vitamin C, don’t survive processing

Sugars, however, not only survive the journey but even get more concentrated along the way. Grape juice concentrate is essentially a "euphemism for sugar". These juice concentrates are so highly processed that basically all that is left is sugar, so consider these products fruit-flavoured lollies.

 

To give kids a serving of fruit, hand them an apple, cut up some watermelon or put blueberries in their lunchbox.


Nutella:

When Nutella talks about their product in their marketing material they say that it is a “made from the combination of roasted hazelnuts, skim milk, and a hint of cocoa.” However, the first two ingredients are sugar and palm oil!

Marketers know that consumers don’t like sugar and palm oil (because they are unhealthy for us), so they use the healthier ingredients in their marketing to convince consumers Nutella is healthier than it really is. Would you eat a Mars bar for breakfast? Probably not. Nutella isn’t much different.

Nutrigrain

Cocopops and fruit loops are obviously not healthy, but what about Nutrigrain? It has the word ‘nutri’ in it, infers it’s nutritious, plus it’s marketed as ‘iron man food’. However, a Choice review of breakfast cereals ranked Nutrigrain as the poorest nutritionally – low in fibre, high in sugar and salt. Choice examined 40 brands of breakfast cereals that are marketed to children and reported that these were among the worst cereals for excessive sugar and salt levels. The investigation found that only one of the top-selling cereals made it to the healthiest cereals list — Sanitarium's Weet-Bix.

Don’t be fooled by Nutrigrain marketing – Weet-Bix and porridge are the gold standard cereals.

Vitamin Water

Vitaminwater is a beverage brand owned by the Coca-Cola company, and accounts for $100 million of bottled water sales.It is basically sugar and water – with a few vitamins added to warrant the name. The sugar content is so high that the Australian Dental Association wants them to carry prominent warning labels. Some varieties also contain high levels of caffeine and a host of additives, including flavours and colours.

Most of the micronutrients in Vitaminwater are not needed, as most people are already getting more than enough. Sugar-sweetened beverages like Vitaminwater are strongly linked to weight gain and obesity.

Low carb beer aka ‘Fitness Beer’

Low carbohydrate beer drinkers mistakenly believe they are a healthier choice than other beers, specifically that they are better for their health and weight loss.

However, the confusion arises between low-alcohol and low-carbohydrate beer. The health problems from beer come from the alcohol content, not the carbohydrate content. There is not much carbohydrate in beer, so reducing it further is almost irrelevant.

Low carb beers have the same alcohol content as full-strength regular beers. They're NOT low-alcohol which is probably why they appeal as they have a better flavour. From a health viewpoint, irrespective of whether you are trying to lose weight or not, it's better to drink less alcohol, so the better choice would be a lower-alcohol beer. That way you cut back on alcohol (which is good news for your liver, blood pressure and cancer risk) AND save on kilojoules.

 

                                                          

 

Sources:

http://www.theage.com.au/news/entertainment/epicure/popular-cereals-fail-good-for-you-test/2009/04/28/1240684461440.html

http://www.smh.com.au/national/the-bittersweet-truth-about-vitamin-water-20080920-4kne.html

http://ecowatch.com/2015/06/18/vitaminwater-as-bad-as-coke/

http://foodwatch.com.au/blog/additives-and-labels/item/nutella-the-full-correct-list-of-ingredients.html

http://foodwatch.com.au/reviews/item/product-review-fruit-straps-healthy-snack-or-not.html

 

 

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